Let Learn, Practice & Implement some
Back to Basics
At first we have known the Fundamentals of Marketing it Includes the Law of Marketing tools too ,
let discuss..
What is Marketing ?
Marketing is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
Then what is Fundamentals of Marketing ?
Its all about only the 4Ps — Marketing resolves four things that are:
PRODUCT, PRICE, PROMOTION,& PLACE
Product : in Product we have to keep the question in mind
What does the Customer want form the Product? What features does it have to meet these needs ,How and where will the Customer use it ? What does it looks Like ? what sizes(s) Color(s), should it be ? what is it be called ? How is it Branded? How is it Differentiated versus your Competitors?
Price : Coming to the Price point we have to research this
What is the value of the product or Service to the buyer? Are there established price points for the products or services in this area ? Is the customer price sensitive? What discount should be offered to trade customers? How will your price compare with your competitors ?
Place : in Place factor we need to ask ourselves
Where do Buyers look for your product or Services? If they look in a store ,what kind ? How can you Access the right distribution channels? Do you need to use a sales force? what do you competitors do and how can you learn form that and /or differentiate ?
Promotion : In promotion we have to be check this :
Where and when can you get across your marketing messages to your target market ? Will you reach your audiences by advertising in the Press, or tv ,radio , billboards’ or Digital ? When is the best time to promote? How do your competitors do their promotions? And how does that influence your choice of promotional activity?
This is all About the 4PS Process Let be Discussion the another points in the Article.
Law of Marketing :
Is which fallows the Marketing fundamental process & Its starts with understanding the Customer and Customers Needs & Satisfaction that leads to Creating a Product that fits in their own brands .
Hear Building a Strong Brand Is plays the big roll of their market share amount the competitors.
Brand building strategies bring consumers closer to the brand and provide value for them so that they can know, feel and experience the brand. The Brand Lead to be the only one in the Market .Means the Leader in a Category or in sub category in Products
Hay some of Basic thing that may be boring you but now the Practical reports may Surprise you better understanding . The aim Is ultimate converting the variety seeking buying behavior of the people to habitual buying behavior in their own brand . For EG: we take the daily use of Bath soaps & Tooth pastes on this we find the single brand has the verity of flavor to their own consumer happy.
Then we are entering with the Competitive market if the brand plays in people mind the will buy and consume the products which was create the up bar line in sales of the particular brand . we need the Competitive in market then only we can find the unique angle of the consumer needs it was better to be only one.
Understanding the Economics :
Yes we really want to what is Economics its plays a role in our everyday life. Studying economics enables us to understand past, future and current models, and apply them to societies, governments, businesses and individuals.
We have to Take a Deep Note about our Place means ( Country ) where the People was fit into the Economic to buy the Products and all set to be start up . Every Startup Companies to set the right set of Target segments of customer for win & we have some of the Major point to indicate the Target Customer Behavior. Consumer behaviors can be grouped into four key categories: awareness, preference, engagement and advocacy. Each of these stages is important to the marketer.
Traditional VS digital marketing :
Traditional marketing is a broad category that incorporates many forms of advertising and marketing. its the most recognizable types of marketing, encompassing the advertisement that we see and hear early day. Most traditional marketing strategies fall under one of four categories :
· Print,
· broadcast ,
· direct mail,
· and telephone.
At most the best part we seen but we have another side of traditional marketing cant do in the form doing personalizing marketing ,you cant do natural sales & ,deep marketing .
Digital Marketing
The Best medium of is Digital Marketing it Allows multi dimensional communication and facilitates active communication from consumers.
· LOW Cost — the Cost of campaign is on the lower side as internet is the predominant platform .
· Wider range of sources to measurable online marketing,
· High conversion rates .
· valuable business and education tool & communication with more people
Direct Marketing :
Direct marketing is communicating with members of the public who have shown intent to buy from you, through direct communication, like email,post or telephone or one to one selling .
On this direct marketing we faces’ weather the target customer needs was currently there or not or weather the response of the Products , For which we can overcome by using Digital marketing tool called CATT MARKETING FUNNEL . Before this CATT tool understanding we must known the Integrated Marketing .
Integrated Marketing means that all about your Content marketing if the Content reaches the Customer then we have to reach him via Email , SEO , Social Media ,Paid Advertising Etc
The idea behind this is that each individual can’t create huge impact in the market, so by integrating digital marketers as a team expert in their modules can surely create online presence & make Customer in Touch every time in the any mode .
CATT Marketing Funnel Is the part in growing business and creating more and more wealth
Means : Wealth= n^CATT
n- Stands for Niche ( Niche is the your success & wealth depends on the niche your choose )
CATT stands for :
· Content, — Means how we create the Content by which Niche was more attracts Targeted Audience in the way like Blog posts ,Videos, Lead Management etc..
· Attention, It detail refers to your ability to efficiently allocate your cognitive resources to achieve thoroughness and accuracy when accomplishing tasks We need to drive Attention to the content on Traffic using SEO ,Social Media & Paid ADS
· Trust — After Attention it comes to Trust building to you Audience its improving your business’s reputation and, most importantly, you are providing something of worth to your customers.
· Transaction. Once the Trust building it comes to Transaction means it convert the leads into customer with natural sales method
So far once Selecting the Niche it was in the Power of symbol ( n ^) which clear means that multiply of our wealth . More over we moving to the next phase of lesson called Personal Branding .
Personal Branding :
Personal brand refers to how you promote yourself. It is the expertise, experience and personality that you want everyone else to see about you. It can be a combination of how the media depicts you, the idea people get from the information they find about you online and how they perceive you in real life. You can use your personal branding to set yourself apart from others. A personal brand is key to your professional success as it revolves around how you present yourself to existing and potential clients. It gives you the chance to emphasize your strengths and passions to help set you apart from everyone else and make sure that people see you in the way you want them to see you. It also helps people to feel as if they know you better which helps to increase your trustworthiness even if they have not even met you in person.
In Digital Marketing The personal Branding was Play the major roll and its turns to the Evolution of a Personal Brand can happen with the help of our next Topic :
Mass Trust Model:
Over all this Evolution of Six Stages the Personal Branding will Grown
Learn : Stand for Learn the New Things Process ,New Skill, Facts & Procedures , All about understanding the concepts & remember the facts & practice the procedures
Work : coming to Work whatever we found the new skill put it all in Practice to implementation it means we have to implement in real world which gives us the understanding better .
Blog : Hear we have to write everything what we learnt & how you put into practice to the real life with measurable then it leads to more confidence and personal brand building .
Consult : Now that you have a personal brand through your blog have work experience and have learned the fundamentals, so start consulting other business instead of working for them.
Mentor : After the Blogging , Consulting , then we have to be mentor keep the experience by what level you reached now and how , you should be mentoring someone .Mentoring will help you scale your understanding to a whole new level.
Start up :
And Finally you ready to Start your own business with the understanding you have developed about the market, problem and your own skills
Conclusion :
In Marketing = Markup Your Idea with Science its Generate your Wealth we come across the Various real Topic & the Marketing is like a Ocean I just showed up my knowledge as well ..
Through marketing you can reach out your customers either by traditional marketing or digital marketing. A good marketer never stops learning , you should always staying up-to-date with the marketing trends.
(This Is the Part of DDIP Digital Deepak.com)